AdWords is Google’s primary advertising product.
It offers a variety of different types of income-generating opportunities, including pay-per-click advertising and site-targeted advertising for banner, rich-media ads, and text. The distribution of the AdWords program includes activity at the local, national, and international levels.
Generally, the text advertisements from Google are short. They tend to consist of a headline containing 25 characters with two more lines of text that each have 35 characters. The size of the image ads can vary according to the standards outlined by the Interactive Advertising Bureau (IAB). Each AdWords ad is eligible to be viewed through www.google.com.
An advertiser can also choose to enable her or his ads to show some of Google’s partner networks. Some of these networks include Ask.com, Netscape, and AOL search. As with www.google.com, these search networks will display AdWords ads in response to a user-generated search.
AdWords ads can also be displayed on non-search related engines. This is possible through the Google Display Network (GDN), which displays the AdWords ads on sites which are not search engines.