Ecommerce is the term used to describe the process involved with any sale, purchase or trading of goods by way of electronic means. That means it can cover any business that uses more traditional inventory management systems to almost exclusively digital online retailers.
The part of a business considered ecommerce is the part that occurs during the transaction of goods and services. For most businesses, the beginning of this process is when the customer adds a product to their cart of commits to purchase something. The end occurs when the goods, services and funds are transferred between the buyer and the seller.
There are roughly seven different sections in ecommerce: virtual stores and catalogs, buying or selling using websites as a medium, gathering data about customers and infographics, electronic data interchange that occurs exclusively between two businesses, interaction with customers through email or other electronic means, buying and selling that occurs between two businesses and the process of ensuring that transactions are conducted in a secure manner.
For any business with a web presence, this means that it is extremely likely that at least one part of that business’s daily activities involves some aspect of ecommerce. Even when there are no sales made or products to be sold online, that business may still benefit from interaction with key demographics by utilizing means like email and social media.