A responsive layout refers to a website layout that is compatible with as many different devices, browsers, and systems as possible. A website with a responsive layout, then, will allow the user to perform the same functions using a laptop, desktop computer, smartphone, tablet, and any other device capable of accessing that website.
With an increased number of Internet users browsing on mobile and handheld devices these days, it is more important than ever for websites to have responsive layouts. Professional web designers can be hired to retroactively convert an existing layout into a responsive one, while pre-made templates are also available on the web.
Websites without a responsive layout tend to have lower numbers of visitors, as website users may get easily frustrated by a site not being compatible on a particular device. As a result, these users may never return to the site again. On the other hand, websites with responsive layouts tend to pull in more traffic and enjoy more page return site visitors.
The importance of responsive web design is only expected to rise in the future as an increasing number of Internet users rely on smartphones and other mobile devices as opposed to traditional computers.