SEM is short for Search Engine Marketing. This type of Internet marketing promotes websites through steps that increase their visibility in search engine results pages.
Optimization and advertising are the primary tools that allow this visibility to occur. Some people may refer to SEM exclusively as pay per click advertising; however, this is an incomplete definition that is too narrow in scope. SEM does incorporate pay per click advertising. Local businesses may particularly find the pay per click tools utilized as part of SEM to be benefic
ial because they allow consumers to contact companies with one direct click. However, SEM utilizes other marketing tools in addition to pay per click advertising.
The marketing tools that SEM may incorporate include Search Engine Optimization (SEO) used to rewrite the text content on a website in order to achieve a higher ranking in search results.
SEM also utilizes paid search results through the use of tools such as Bing Ads and Google Adwords. Another important aspect of SEM is social media marketing that allows businesses to exploit social media outlets in order to get them to try a company’s products or services.