In order to test the popularity of the website it is important to test the traffic and amount of visitors that you had each month. While it is important to know whether some of the visitors are returning, it can be more actually understand how many individuals are visiting the website in a specific period. To track this website to track the amount of unique visitors that come to the website and any given time frame.
Every person who visits the website in the traced period is a unique visitor, but is only counted once. This means that if you visit the website multiple times in any given time frame you’ll not be counted more than the one time. While this method of accounting may not track the total amount of visitors, it will give a sense of the total reach of the website. The reach of the website can be more important because it is more valuable for advertisers to get their message across to more people as opposed to getting the same message to the same person over and over.