CAll tracking for pay-per-click (PPC) advertising
When managing a successful pay-per-click (PPC) advertising campaign it is crucial to be able to associate your lead conversions with the campaigns and ads that are displaying. By allocating the conversions that are coming from specific campaigns, ad groups and key words you can improve your business ROI and manage the daily spend correctly.
Now, what if your business is not selling goods online or application downloads? How can you accurately track down the source of the call and calculate if this campaign is actually paying off ?
This is where call tracking comes into play.
Voice over IP and cloud based call tracking companies give you the tools to give separate phone number to every ad.Most of those interfaces even offer a feature called “whisper message” that plays before a call is connected. So your sale representatives can actually note on your CRM where the call is coming from.
The result: an Accurate break down of your ROI.
Some call tracking agencies allow you to associate the call with analytics interfaces such as Google analytics and create a report for specific key words used to generate calls and sales.
So if you are using:
Yelp featured ads.
Or any online and offline advertising.
You owe it to your business crackdown those conversions and learn if the advertising budget if generating profit for you company.