Want to create a great landing page for you PPC campaign?
You better take these few factors into consideration.
There’s no arguing here, landing pages are great for getting visitors to stay in your site, i mean you already paid for the click, why not keep them interested.
Unfortunately, spammers and hackers have brought google to enforce strict quality guidelines to avoid trouble for users searching google for content and services.
Be Nice Don’t Spam!
Search engine are all about content, so make sure your content is unique. Offer your readers something new and refreshing. If you do end up duplicating content on your site don’t forget to add the rel=”canonical” tag so Google will know this is the page you actually mean and forget about the duplicates.
No Cloaking Please
Always make sure your readers are seeing the same url you intend for the search engines, no funny redirects and hidden content. If you do show content make sure its noticeable, you don’t want to loose you place in the search.
Be Clear About Your Products
If you say you sell waffles, make sure you have waffles to sell. You ad copy should be relevant to whatever you’r advertising. If you mention products that don’t exist visitors will pickup on it and report you eventually.
Privacy is important to many
Be clear about your specials
Now here’s an issue that service business run into allot, if you make a claim in your ad that there price is $29.99 make sure it is. Or at least include a specific price list on your landing page.
The more specific you will be the less chances that you add will be disapproved.
These are a few of the rules you should discuss with your web designer to make sure you landing page hits the right audience.