You have your site up and ready to go, you placed it on a pay per click campaign and are seeing more unique visitors every day but no conversions.
A big issue business owners are always having is websites that get allot of traffic with no calls or checkouts .
1.Make sure you are visible on all devices
The trends are always changing and lately they point at one direction: Mobile !
Mobile users are on the rise! every day and many of your site visitors are using their smart phones, tablets or mini-tablets. Is your site designed for those visitors.
With responsive web design your site is set for any type of screen making sure that every device get s the look and feel of the site that it needs.
2.Avoid Flash Intros
Flash intros were a big thing in web design a few years ago, wowing your visitors with a fancy flash movie showed how proffesional your web site design is. The truth is its just keepping your clients a couple of seconds more from the content or product that they need, not to mention search engine visibility damage.
3.Choose your fonts carefully
The fonts you use for your site make a world of difference to readers. Some site today, using a more contemporary look will choose to focus on an all black and white design with a fancy fonts. Your site should be readable and easy on the eyes.
4.Call-to-actions do work.
Call to action banners are a great way to send site visitors in the right direction. Design eye catching call to actions and you will notice the improvement of your online conversions immediately
If you’re launching an offline marketing campaign, your print collateral should also have a bold call-to-action. People won’t know whether to make a phone call, send an email or make a purchase you ask them.